About Us

Our mission is to provide value in products and services that empower people to lead healthier lives. This mission is the driving force behind everything we do. In support of this mission, we sell NOW products in the natural products channel through retailers and health care practitioners who share in this mission.

We firmly believe that natural product retailers are the ideal outlet for our products because they offer superior service, selection, and nutritional information. We also believe that our strengths are uniquely suited to support the success of natural product retailers through a combination of high-quality, affordable products, targeted marketing and advertising, effective public relations, current education, and more. Listed below are just a few of the ways NOW is helping retailers grow and succeed in our industry.